What an honor to be asked not once, but three times, to speak to other wedding and portrait photographers this summer. My class was about the art and science of offering, designing and selling albums to our clients. This is a topic that is very confusing to Photographers, not to mention wedding couples.
In May, the talk was to the Greater Rochester Professional Photographers (I’m a Past President), in June to the Hudson Valley Professional Photographers Association and July to the Boston Pictage User Group (PUG). Here is the Boston attendees (a packed house!):
The highlights of the talk are the realities of why we all need to be actively offering and selling heirloom books to our clients, how to take the burden of designing and image choice off of our client’s shoulders, how to properly price albums for profit, design basics, quality choices, sample album recommendations and much much more.
What was interesting to me was the fact that 95% of the attendees in Boston are married and only about 10% had a wedding album of their own wedding! THE TRAGEDY! They promptly received homework from me to go and create a bitchen, amazing fine art book from their wedding. STAT.
A very special thank you to Kiera Slye for photographing the Boston PUG for us and to Allana Taranto for telling the organizers about my mad album skillz! These two ladies are amazing photographers who I adore and admire, so it was a great chance to visit and network with more Boston area photographers. Many new friends were made and this was the best group.
The album workshops were sponsored by Artisan Craftsman Books, my top wedding album seller and a completely eco-friendly album manufacturer.
Fun fact: Allana and I both met Larry, the owner of Artisan Craftsman Books, at a WPPI convention a few years ago when we went as part of Greener Photography.
Do you have a wedding or baby book? Are you a professional photographer looking for guidance on how to proceed in selling heirloom books to your clients? Want me to speak in your area?
My consulting services are available. I’d love to hear from you and help you with the process…
Yay Heather! Your talk was amazing and I can’t wait to get my album finished and ordered with Artisan Craftsman Books! I’ll share you what I come up with! Thanks for being such an awesome mentor and friend for way to many years to count! xoxoxo