The first year for the re-imagined NY & NJ Photography Convention, Photo North East, was a huge success. The speakers were all amazing and the trade show was the perfect size. I was honored to be speaking on the first day! This was the best convention I’ve attended in years.My talk was about the importance of offering heirloom wedding and portrait albums. With the advent of digital, photographers have started giving away the digital files… no one would have done that with film. The issue I have with this is that the digital files usually just sit on the computer. Technology changes so fast that digital files don’t last very long and you need multiple copies. Photographers are doing a HUGE disservice to their clients by not actively offering or selling albums to their clients. I tried to give them a game plan. How to plan out what albums to offer, how to price them and how to sell them easily.
Here is feedback I received: “WONDERFUL!!!!!! This was MUCH more than I expected. Heather is an energetic, expressive speaker and her sales tips were very helpful. I feel much better able to sell albums now.”
One attendee told me later that my talk and one of the national level speakers were his favorite! My favorite print lab sponsored my talk (with new album samples) and I was happy to hear that he saw a ton of traffic to his trade show booth because of my talk. The same was true of my standard album company as well. These two companies already work together for printing and binding, so next year they are having their booths next to each other.
A favorite highlight was when I attended a Ladies Brunch and was honored to be part of this group and panelist. One of the women commented that 20 years ago the Ladies Brunch was just to keep the wives busy with fashion shows while their husbands attended the convention and bought new toys.
The rest of the convention was excellent and very educational. My good friend and assistant photographer, Pat Luke, also spoke at this convention and he was funny and amazing as usual. Everyone loves Pat talk about DIYing your photography gear!
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