After 55 years in business, Capri Album Company is closing their doors for good. Since the very beginning of my wedding photography business, I’ve relied on Capri Album Co. to construct top quality heirloom wedding albums for 80% of my wedding couples. They were among the first to offer non-leather and metal album covers. Their matted wedding album was classic and inexpensive without looking dated. Their customer service was top notch. This is a sad day for me and for them.
Two factors probably contributed to the demise of the Capri Wedding Album Company:
- They couldn’t keep up with modern changes in the album industry
- “Shoot and Burn” wedding ”photographers’ giving their customers the digital files on a disk hindered album creation.
The wedding album industry has been hit hard with the recession and the rise of digital photography. “Shoot and Burn” wedding photographers have done a disservice to the industry, their wedding couples and wedding album manufacturers. With couples only having their images on digital media, there is no motivation to print an album for their kids and grandkids. The industry has gone from wedding photographers being true professional business owners to fly by night people trying to make some extra cash. Many have little actual photography knowledge or skill. I started my career in much the same way, slowly quitting my day job. The difference is that I never gave away the negatives. And I always offered quality wedding albums for any budget. Turns out that this was vital to my success.
Producing a high quality wedding album takes a lot of research and a lot of expensive sample albums. Most wedding photographers simply throw up their hands in frustration. The easy answer is to just give the couple the digital negatives to create their own. If wedding photographers can’t figure it out, how on earth will their clients?? I spend 4 months of the year creating one-of-a-kind heirloom wedding albums for my couples. This accounts for 1/3 of my total income and also creates 95% of the tears I see from a Bride.
Did you purchase or create a wedding album from YOUR wedding? I’d love to hear your story.
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